Steve Ellwanger
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
While fraud, viewability and brand safety remain legitimate issues surrounding programmatic buying, specific value must be quantified for programmatic ad inventory tied directly to how consumers are impacted by the ad messages, according to Integral Ad Science’s Kevin Lenane. The company’s GM of Video, Lenane believes that people are rightly beginning to place more emphasis […]
YuMe’s McLernon: Marketers And Publishers Must Unite To Better Understand And Reach Consumers
VIEQUES, PR — YuMe Chief Revenue Officer Scot McLernon is calling on marketers and web publishers to unite and figure out how best to reach the approximately 160 million consumers who stream video and content via connected devices before they enter the “non-sponsored environment.” This joint effort will require a greater focus on better understanding […]
Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors
VIEQUES, PR — Target sees 2016 as a watershed year for the retailer to leverage programmatic advertising for both CRM and to enable vendors to better engage with its customers, says Patrick Reiter, Senior Group Manager of Digital Marketing & Media. For managing customer relationships, Target recognizes the need to engage with its “guests” in […]