Robert Andrews

SAN JUAN, PR – Advertisers will soon put their own data about customers and prospects to better work in the art of TV targeting. Samsung Ads, the unit of the Korean hardware giant that helps advertisers leverage real audience viewing data, straight off the TV itself, to target ads, says it will soon be digging […]

SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]

The idea that brands can be content producers and publishers is no longer a new one. But, after perhaps 15 years in which marketers have done that, ow times are changing, according to an executive who is watching them change their strategy. “The conversations that I’m having with partners and different industry people is that […]

SAN JUAN, PR — The explosion of devices, platforms and services through which to serve digital content and marketing messages gives brands and their agencies big new opportunities. And also some big headaches. Because, whilst embracing multiple destinations and even closing the loop to consumer action can maximize audience, it also means many different masters […]

Thew new science of TV advertising is all about generating real, measurable business results – not simply getting a message out to viewers. Over the last year, we have seen several technology companies apply such technology even to linear TV broadcasters, using either automatic content recognition (ACR) that can “listen” to what audiences are really […]

The writing is on the wall for one of the main ways marketers have used to targeted audiences. So what comes next? “Cookies”, small files on devices which contain client-side information about users which sites can access, were already facing a challenge from the way that modern consumers now use digital media – which is […]

After years of experimentation, ad agencies are finally getting serious about buying ads through connected TV (CTV) devices and over-the-top (OTT) TV services. That is according to one man who can plug them directly in to the TV set itself. Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching […]

For marketers, the single promise of “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is a lot more than that. In this video interview with Beet.TV, Kevin Arrix, SVP of DISH Media – responsible for ad sales at DISH and Sling – describes two more emerging use cases… Targeted […]

The history of media buying may have involved rough guesstimates of consumers’ activity. But new software that can provide exact intelligence on audiences’ behavior is giving ad agencies super-powers to be more “thoughtful” about how they reach people. That is according to Ly Tran, chief media officer of Proof Advertising, an Austin-based ad agency. In this […]

Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike. Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV […]

Music video distributor Vevo may not favor comparisons with the traditional giant of televised music video broadcasts, MTV – but there is one screen where many will find the parallel impossible not to draw. Having historically found two-thirds of its users from mobile, now – thanks to a strategy called “Vevo Everywhere” – it is […]

LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner. But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry […]

It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelman explains that partnerships with a host of other platforms have given it […]

When OpenAP, a TV industry consortium for making advanced TV targeting more straightforward, announced the addition of CBS to its repertoire last year, it was just the latest addition to a roster that now numbers: Fox ViacomCBS NBC Universal Univision But Ed Davis isn’t stopping there. In this video interview with Beet.TV at Consumer Electronics […]

A new year, a new decade may have only just begun but, for some, minds are already turning to the key point in the US TV ad sales calendar. Upfronts season peaks in May, when video and TV content owners showcase their upcoming repertoire in a bid to secure advance ad buyers from brands and […]

One of the foundational acquisitions for Sir Martin Sorrell’s new S4 Capital group is now working alongside a sibling company to light up opportunities in “dynamic creative optimization” for digital ads. But, in many cases, it has had to help clients build foundational architecture to get there. In December 2018, Sir Martin Sorrel’s new vehicle […]

LAS VEGAS – Ad-tech platform LiveRamp is now helping advertisers to buy campaigns centered on real business outcomes, not marketing proxies, after its earlier acquisition of the vendor Data Plus Math. LiveRamp acquired the company back in July. In this video interview with Beet.TV, Allison Metcalfe, the GM of LiveRamp’s TV offering, explains what new […]

LAS VEGAS –  Media agencies have been watching the growth of subscription video-on-demand (SVOD) services with alarm. If more people are paying for ad-free TV, where will brands go to reach audiences? At least the overall growth of connected TV as an overall category is giving them some reassurance. After all, connected TV services provide […]

LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]

At the Consumer Electronics Show (CES), everything on display – whether it is a synthetic burger or a TV ad – is presented as technology. But that is the kind of optimism that is applied to every business sector that finds itself at the mind-expanding show. Whilst at the show in January, Noah Levine, chief revenue […]