The Future of Data Collaboration in Marketing, a Beet.TV Leadership Series at the ANA Masters of Marketing 2025, presented by Epsilon
Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
ORLANDO — Brands averaging 12 agencies with separate systems and priorities create organizational chaos that artificial intelligence accelerates rather than solves. What’s needed, according to Publicis Groupe’s Linsey Loy, is proper integration through unified identity frameworks and shared operating models. “If you think of yourself or your company like a house, if everyone has their […]
Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty
ORLANDO – Marketers can’t prove the value of their ad investments without direct access to their own data, and that needs to change, says David Fogarty, evp of data excellence and privacy at the Association of National Advertisers. In a conversation with Beet.TV’s David Kaplan at the ANA Masters of Marketing conference, Fogarty said advertisers […]
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
Fears over an AI-driven “search apocalypse” may be overblown, but brands must nevertheless look beyond a simple query-and-response box to the broader digital ecosystem where consumers are increasingly living. With some LLMs now launching their own browsers, the focus may shift to how search, research, and purchasing all take place inside a single, continuous experience. […]
United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments
ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty […]
For Publicis, AI Is the Secret to Intimacy at Scale
Achieving true intimacy at scale has long been the advertiser’s holy grail — but a complex one to achieve. The answer, as ever, could be AI, which allows advertisers to analyze audiences down to a single person and orchestrate a journey across a fragmented landscape of social media, streaming platforms, and e-commerce sites. But this […]
P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands
Procter & Gamble’s Chief Brand Officer Marc Pritchard says enduring brands aren’t built on fleeting trends but on a deep understanding of consumers and a clear sense of purpose. Speaking with Beet.TV contributor David Kaplan at the ANA Masters of Marketing conference, Pritchard described how classic brand-building principles continue to guide P&G’s strategy even as […]