Robert Andrews

SAN JUAN, PR — At the upcoming “upfronts” TV ad sales season ad buyers will be striking deals with broadcast platforms to use attribution technology that can prove the business impact of their ad spend. That is according to an ad-tech boss whose platform is facilitating some of the deals. John Hoctor is president of […]

SAN JUAN, PR — The ability to send tailored ads to individual TV households has been talked about for a long time. Now, after many early attempts, finally addressable TV is reaching scale. But just how advanced is the infrastructure behind “advanced TV”? In a Beet Retreat panel, Addressable Tech: Next-Gen Solutions: Fixing the Plumbing, […]

SAN JUAN, PR — After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored “subscription fatigue”. Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. […]

SAN FRANCISCO, CA — TV advertisers are going to need to leverage their own customer data sets in the coming era of advanced TV ad targeting – because the recent age of indiscriminate targeting is being nixed amid a flight to privacy. That is according to one executive who thinks advertisers need to use more […]

SAN JUAN, PR — In 2020, the tools on offer in the TV industry allow advertisers to use data to plan and target the optimum ad campaign. But driving widespread adoption is going to take a culture shift. So says Kim Norris, VP at Charter’s Spectrum Reach ad sales division. “First, you have to change culture. […]

SAN JUAN, PR — Despite the apparent coming-together of television and digital video advertising, ad buyers are still too often divided in two two teams, according to one publisher hoping for change. In this video interview with Beet.TV, Hulu director of ad sales research Asaf Davidov complains that differences persist. “When we’re talking to TV […]

SAN FRANCISCO, CA — The sun may be setting on the main way advertisers have historically used to target audiences. But there may be a better option on the horizon. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by 2022. Ad-tech companies were […]

SAN JUAN, PR — Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year. In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering. “We’re in […]

SAN FRANCISCO, CA — The digital ad industry has spent the last five to 10 years deriding the old method of targeting advertisements, which involved placing ads against recognisable content deemed to deliver a suitable audience. Instead, it got preoccupied with technologies which promise hyper-detailed targeting of individual users, regardless of the content they are […]

SAN JUAN, PR — The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly. But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds. “Data is not sexy,” Hinnant says, in this Beet Retreat […]

SAN JUAN, PR — In the new world of advanced TV advertising, brands can measure consumer outcomes like website visits and product purchases, and link them back to actual TV ad exposure. But too few brands are doing so, because vested interests and a lack of action stand in the way. That is according to […]

SAN FRANCISCO, CA — The way the online advertising business has targeted audiences for years is being ripped up – but marketing technology vendors are trying to see the glass half-full. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by […]

SAN JUAN, PR — At this point, many executives in the advertising industry might have hoped that the mechanisms for buying traditional TV ads and new digital video ads would have aligned. But, whilst technology has brought buyers to that point, institutional factors mean many ad buyers still plan their clients’ spending in separate lanes. […]

Brand safety tools can only get you so far. To really understand whether a video is suitable for advertising against, many ad buyers are now turning to technology that can peer inside videos’ hidden data to more accurately describe it. “The problem with keyword analysis is that there’s a sparsity of language,” says ZEFR co-CEO Rich […]

SAN JUAN, PR — For a company that has been around since 2017, Adcuratio has been awfully quiet. But that changed in December, when A+E Networks and DISH announced a deal that would leverage the Princeton, NJ-based outfit’s technology to help A+E offer national ad sales via its addressable services. “This has been a product […]

SAN JUAN, PR — They seem like two entirely different kinds of advertising tactic. But Lance Brothers doesn’t think linear and connected TV have to exist in two different strategies. In this video interview with Beet.TV, Lance Brothers, chief revenue officer of NCSolutions, the former Nielsen Catalina Solutions that helps brands target, measure and optimize […]

SAN JUAN, PR — The new opportunity to observe a consumer action and correlate it back to a TV ad view is a big deal. But it will count for nothing if it is not underpinned by a solid data foundation. So says Noah Levine, chief revenue officer at 605, a company helping advertisers buy […]

SAN JUAN, PR – In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies’ use of consumers’ data. But Michael Parkes doesn’t see speed humps, he sees a ramp. “I actually think privacy is going to be […]

SAN JUAN, PR — The ad industry needs to start talking the same language and cooperating on data sharing if all players are going to elevate to meet the opportunity of advanced targeting techniques. That is according to Dan Ackerman, Samba TV chief revenue officer. In this video interview with Beet.TV, Ackerman talks about the […]

SAN JUAN, PR — Not many entertainment companies out there can claim the audience scale that Disney can. After several acquisitions like Pixar, Marvel, Lucasfilm and 21st Century Fox in recent years, that scale has growth even further, as the company also looks to develop a stronger relationship of its own with paying customers. In […]