Robert Andrews

Even as it continues trying to sooth concerns in the disrupted newspaper industry, Google this week showed its intentions in the emerging field of digital TV ad sales. At its Partner Leadership Summit, Google announced a host of new TV advertising products inside DoubleClick for Publishers. in this video interview with Beet.TV, Google’s Shane Peros brought […]

Not that Netflix is open to advertisers yet – but, if it ever is, those advertisers may credit 2017 as the year when the building blocks of third-party Netflix measurement were put in place. Nielsen just switched on measurement for 13,000 streaming Netflix shows using TV-style ratings based on age and gender – the same […]

At this point in the evolution of Facebook advertising, many brands may think they are doing a good job. But the opportunities on offer don’t start and end with the tools brands think are available – the possibilities may be greater than that. Case in point is Harsh Kapadia. The group director of WPP creative agency […]

Facebook may now be one of the biggest single spending destinations for the biggest ad agency holding group on the planet – but that doesn’t mean things have always been rosy from WPP’s point of view. CEO Sir Martin Sorrell has often questioned some of the social network’s ad pricing mechanisms, and WPP has called […]

It is the Big Daddy of the ecommerce world and sometimes seemed to have dominated the consumer sales channel even for big brands. But Amazon is a force that can be competed against if retailers come together and get smarter with their data. That is according to one ad-tech chief hoping to leverage data scale […]

When was the last time you enjoyed watching a 30-second TV commercial in your Facebook newsfeed? Probably never. So why do so many advertisers still jam ads built for an old medium in to the new one? That is the question Facebook and WPP’s creative agencies have been working on, in a Creative Ambassadors Program […]

Advertisers should open their mind to the possibilities of mobile marketing that have little to do with standard ad units or the world of digital advertising as we have come to know it. That is the message to ad agencies from one woman leading creative industry engagement for Facebook’s Instagram. “It’s all about being agile, […]

ORLANDO — Digital channels have historically been seen as the place to execute performance ad campaigns – highly targeting, highly effective and geared highly toward measuring near-term impacts like clicks or sales. Now brands are also increasingly hoping to use digital to place top-of-the-marketing-funnel awareness campaigns. Tracking the effect of such campaigns has traditionally been […]

We are now two years out from when Facebook launched its Live broadcasting product. To put that in context, it took years for television advertisers to break out of simply running radio commercials, years for filmmakers to realize the medium could host more than just recorded stage plays. So, for a medium that is just […]

Most histories document a 2005 start date, but, to its current CEO, 2007 was the year Criteo really got going. Eric Eichmann’s milestone means the much-talked-about advertising technology company is now celebrating its tenth year. During that time, Criteo raised $250m from an IPO that valued it at $800m and courted attention for popularising the […]

We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads. But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies. “There are platforms and all sorts of conduits that […]

It is now more than a year since the Association of National Advertisers’s media transparency report helped blow the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kickstarted a cacophony of “transparency” talk, […]

Long lauded as the exemplar of ad retargeting, veteran ad-tech outfit Criteo is still investing in building out its product suite farther. This time, it is focused on personalising video ads and matching ad data with brands’ own customer data. Criteo already announced its Criteo Commerce Marketing Ecosystem back in the summer, a network of […]

ORLANDO — Bank Of America is switching more advertising investment back to traditional channels and away from “walled-garden” digital environments, as it grows concerned about the inability to measure and capitalise on the big digital opportunities. In this video interview with Beet.TV, BoA SVP for customer engagement and investment officer Lou Paskalis explains the change the […]

ORLANDO — The collection of fears lumped under the “transparency” banner – ad fraud, viewability, and so on – have plagued advertising for the last couple of years. But now a concerted effort has helped overcome one of the key challenges – according to a cross-industry program established to tackle the problems. “We have turned […]

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced, legacy players. But now the pair have been rolling together their data and products in to a suite greater than the sum of their parts – and […]

Some people use data to better target advertising at consumers, others use it to better embrace viewers of content, and still others use data to do both at the same time. In the latter case, Viacom is exploiting the new opportunities to use consumer intelligence not just to help out its advertisers but also to […]

COLOGNE — If data is still “the new oil“, get ready for a tussle between prospectors eager to control the land through which it flows. Speaking with Beet.TV for this video interview, one ad-tech exec sees a looming conflict between two industry actors who more typically do business with each other. “Data ownership is going […]

COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]

COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]