Online Video Needs More Long-Form Shows to Win Ad Dollars, eMarketer

Online video advertising is on the rise, but the medium will grow rise faster as consumers watch more long-form programs online, eMarketer Senior Analyst David Hallerman says.

 
 

News Outlets Grapple with Twitter, User Videos

Twitter has gotten a lot of kudos for how it became a communications channel for the Iran election protests, especially when traditional news outlets failed, but a recent study from Zogby found that only 4% of Americans would turn to Twitter for news.

 
 

ESPN To Share Results from Emerging Media Lab

ESPN plans to share regular results from its Disney ESPN Ad Lab for emerging media perhaps as early as this summer, Beet.TV has learned.

 
 

Digitas’ Third Act Calls for Measurement, ROI in Web Video

For branded Web content to be successful, marketers and creators need to set measurement and metric goals from the get-go, Digitas’ John McCarus told Beet.TV during an interview at OMMA Video in New York on June 16.

 
 

Showtime’s “Weeds” Lights-Up With Web-Only Series

Showtime’s top-rated comedy “Weeds” has seen strong online results for its newly launched original companion Web series, Beet.TV has learned.

 
 

ESPN to Launch Custom Video Player on YouTube Next Month…and Why it Matters

YouTube has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate, and MGM this year, and now it’s also letting many of those programmers use their own video players and sell their own ads on the site.

 
 

Starcom Expands Online Video Research Projects; Brings in B of A, General Mills, US Cellular

In an effort to learn more about online video ad formats, Starcom is expanding its research project called “The Pool” to include new publishers and advertisers focused on short-form content for the Web, said Tracey Scheppach, SVP and video innovation director at Starcom USA. In my interview at the OMMA Video conference in New York […]

 
 

BzzAgent Measures Word-of-Mouth for Hershey’s, Dunkin’ Donuts & ManGroomer

Word-of-mouth is one of the most powerful types of marketing, but also one of the toughest to execute and measure. But with eight years under its belt, word-of-mouth agency BzzAgent can now measure reach, return and change in sales to determine the value of a word-of-mouth for brands, the company’s CEO Dave Balter told Beet.TV […]

 
 

Local TV to Grow Online Biz by 25 Percent this Year, Analyst

Borrell Associates told me at the OMMA Video conference June 16 in New York. “Health is the largest category and we also see automotive and travel picking up as well,” Gordon Borrell said. He predicts local TV broadcasters will generate $1.31 billion in online revenue this year, but video will only account for $52 million, […]

 
 

Fred’s Six-Figure YouTube Salary Helps Grow the Medium

The high-pitched YouTube star Fred is earning a six-figure income from his online videos and his status as the most-subscribed YouTube channel of all time, Google's Eileen Naughton told attendees at the OMMA Video conference in New York earlier this week. That money is helping push online video as a category to command 4% of […]

 
 

MediaVest Digital Chief on Online Video and Advertising

Giant media agency MediaVest just promoted digital director Amanda Richman to EVP and managing director after becoming head of digital in 2008. She oversees MediaVest's digital practice. We caught up with her at the Digitas New Front event in New York and talked to her about the range of new media projects her clients are working […]

 
 

YouTube Superstar Kevin Nalty on Branded Video Success

The biggest challenges to brands finding success with online video is not money or ideas; it’s lining up all the various departments within a company. That’s what Kevin Nalty, a YouTube star, told me during an interview at the Digitas New Front event in New York last week. “The big thing is getting their own […]

 
 

More Women Tuning Out TV and Watching Online, Study

What do women want? It’s an age old question and it’s getting a lot tougher for TV networks to answer because evidently a lot of women are tuning out the TV, according a report released recently by Solutions Research Group.

 
 

TheWB.com Readies New Jason Priestley-Jordan Levin Show

Warner Bros. online video destination TheWB.com has greenlit production on a Web original from former WB CEO Jordan Levin, who talked to Beet.TV earlier last week about the show.

 
 

YouTube Battles with Rogue Web Stars

YouTube is cracking down on Web stars who try to sell ads against their YouTube views without paying YouTube its required revenue share.

 
 

Google Has Deal for Branded Video Content with Carl’s Jr.

NEW YORK – Google has a deal with fast-food chain Carl’s Jr. to create branded Web content with eight YouTube stars, inching the video site along toward its goal to win more ad dollars.

 
 

Next New Networks to Turn Profit This Year, CEO

Despite the overall downturn in the advertising market, online studio Next New Networks is on a path to turn a profit this year states CEO Lance Podell during an interview at the company's headquarters in New York. 

 
 

Next New Networks to Launch More than Dozen New Shows

Digital studio Next New Networks plans to introduce at least 12 to 15 new online networks and Web series from now until the end of the year, the company's co-founder Tim Shey told Beet.TV during an interview at Next New Networks' New York offices.

 
 

IFC Developing Web Originals

Rainbow Media’s IFC.com plans to introduce an original Web series each month from July through November, the company told Beet.TV.

 
 

Verizon Wireless has “One Kick-Ass Router”

Earlier this month, Verizon introduced the Mi-Fi service, which allows for up to five Wi-Fi connections from pretty much anywhere the carrier has 3G coverage.

 
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