Daisy Whitney

The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, in this on-stage dialogue with Ashley Swartz, CEO and Founder of Furious Minds at the recent Beet.TV executive retreat.

Outbrain, the fast-growing content recommendation engine, has acquired “Visual Revenue,” a start-up that helps editors organize news pages with data.  The news was reported earlier today by the Wall Street Journal.

Interactive and opt-in ad formats can drive engagement substantially, and that’s why publishers and technologists are testing a range of new digital ad formats. Jun Group, for example, delivers opt-in video views and has been profitable since its founding five years ago in part because of the opt-in, reward-based approach, says Mitchell Reichgut, CEO of […]

Private marketplaces for buying and selling ads are growing in popularity because they afford control, says Mike Shehan, CEO of digital video ad marketplace SpotXchange, in this on-stage dialogue with Joanna O’Connell, Principal Analyst at Forrester Research.

PHOENIX — On the heels of its nearly 300% revenue growth in 2012, real-time online video platform LiveRail is opening an office in the United Kingdom and rolling out across Europe in the coming months, says Mark Trefargne, CEO at LiveRail, in an interview with Beet.TV at the annual IAB Leadership Meeting. In addition, LiveRail is […]

PHOENIX — Once mobile video standards are developed and adopted, the next step will be retooling the mobile ecosystem to implement those standards, says Cary Tilds, Group Innovation Officer at GroupM, in an interview with Beet.TV at the annual IAB Leadership Meeting. We caught up with her to discuss challenges and opportunities in mobile measurement, […]

WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research. 

PHOENIX — Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]

PHOENIX — Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us.

PHOENIX — Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform acquired by online video technology company Videology, during an interview with Beet.TV at the IAB annual leadership meeting.

PHOENIX — Mobile display and video inventory is growing tremendously, but it’s been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That’s why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]

Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there’s some confusion as to the differences. At the Beet.TV executive retreat, Joanna O’Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.

PHOENIX – Demand for digital video among marketers is strong and top publishers are commanding CPMs as high as $40 to $50, says Brett Wilson, Co-Founder and CEO of TubeMogul, a real-time media buying platform.

The frontier in big data lies in linking real-time analytics with what’s trending in videos, says Jeff Whatcott, Chief Marketing Officer at Brightcove in an interview with Beet.TV in this segment from the Beet.TV Big Data Summit.

A media property like the Washington Post needs to consider factors such as sourcing and standards when deciding whether to run branded video, says Vijay Ravindran, Senior VP and Chief Digital Officer at the Washington Post Company during an interview with Beet.TV at the Beet.TV executive retreat earlier this month. That’s why the media company often tests those type of […]

Agencies and marketers want a tighter coordination between measurement of video and other forms of media, says Eugene Becker, VP Analytics at Group M-owned Xaxis, in an interview with Ashley Swartz, in this segment from the Beet.TV Big Data Summit.

Adapting creative for digital formats can be daunting, but there are ways that publishers can make the process easier for marketers. During a session at the Beet.TV executive retreat earlier this month, Ashley Swartz,  discussed digital creative with executives at Gannett, Innovid and Jun Group.

VIEQUES, PR – Digital video is still an alluring area for investment because the business is ripe for disruption and needs technical improvement, and those are factors that appeal to venture capitalists, says Joy Marcus, Venture Partner at Draper Fisher Jurvetson Gotham Ventures, at the Beet.TV executive retreat earlier this month in an onstage dialogue with Jason Pontin, Editor […]

About 40% of US consumers use their smartphones while watching TV, but they’re often emailing or posting on Facebook rather than interacting with TV shows on their phone, says Jason Forbes, Managing Director of Zeebox, a second-screen app, at the Beet.TV executive retreat earlier this month. He spoke with Lisa Hsia, Executive VP Digital Media at Bravo, a Zeebox […]

Digital programming has shifted from the “leftovers” perception to having earned a serious role at the production table, due in part to the success of programs such as Last Chance Kitchen, a digital companion series to Bravo’s Top Chef.