Andy Plesser

While the audiences for viewing of live events might be relatively small,  it can be influential for the publishers seeking to build a brand, says Jim Louderback, CEO of Revision3, the producer and syndicator of tech and lifestyle online video programming.

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. 

SAN BRUNO, CA — YouTube, which announced in November the availability to create computer generated text captions of video on a limited number of channels, is announcing today that it is making voice-to-text captioning available to most video channel producers.

SAN FRANCISCO, CA — With the advent of sophisticated authentication software, content creators will have the ability to monetize their video through a range of payment schemes from micropayments…

SAN FRANCISCO — In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.  

SAN FRANCISCO — While broadcasters and other content creators are putting more video online and consumers are increasingly watching, the industry  hasn't seen a significant migration of television ad dollars online because of a decentralized media buying environment, according to Jayant Kadamabi, founder and president of YuMe.

Brightcove, the big video services company, has been expanding aggressively in Japan with a number of corporate and media clients.  Today, the company announced it will provide video services to the Nikkei, Japan's largest business newspaper.

SAN FRANCISCO — Media executives have a love/hate relationship with Apple. They admire the elegant design and usability of its products but decry the restricted "walled garden" that Apple puts up for content creators.

The Financial Times has been publishing online video for the past three years and is set to "invest heavily" in production and technology, according to Rob Grimshaw, head of digital operations for the FT.

SAN FRANCISCO — Avatar director James Cameron, studio chief Jeff Katzenberg, FCC chairman Julius Genachowski, Microsoft CEO Steve Ballmer, and Comcast's Steve Burke are some of the speakers scheduled for the Wall Street Journal's All Things Digital conference June 1-3 in Palo Verdes, California.

SAN FRANCISCO — While the iPad is elegant, distributing a new type of video file along with formats for other emerging platforms such as HTML5, it could create unexpected costs for the the industry, says Anthony Soohoo, SVP at CBS Interactive in comments during the Beet.TV Online Video Executive Roundtable that took place on Wednesday.

Howcast, a New York-based online video content and syndication company, which makes short "how to" videos, is finding traction with branded content created for big marketers. Today, the company announced a campaign with 1-800-Flowers. 

Boxee, the free software download that allows consumers to use their PC to watch television programming, is creating a pay-per-view system for content creators. 

Not surprisingly, the Winter Olympics in Vancouver have captured the attention of millions of Canadians who are watching the Olympics online.  

Techmeme, the influential aggregator of technology news, has added another "human" element to its engine with Rich DeMuro, a veteran CNET editor who joined Techmeme earlier this year. 

Will 2010 be the year when online video becomes mainstream in the media business? Will marketers move television budgets online? What are the metrics of success for the emerging medium?

Demand Media, the Los Angeles-based media start-up with a network of 7,000 content creators, uses YouTube as its primary publishing platform and it now has had one billion views, Shawn Colo, co-founder, told me on Friday.

Auditude, the Palo Alto-based online video management company has signed a deal to manage video advertising for Comcast Interactive Media, according to Liz Gannes over at NewTeeVee.

As part of our sponsorship arrangement with Brightcove, we have interviewed several of the company's customers about how they use the online video platform.

This year will be a transformative one for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Media, the big New York-based video ad network.