CNN has stepped up advertising of its live coverage this year, and is promoting CNN.com Live’s election night coverage on The New York Times homepage today as part of that effort.
“We have been advertising CNN.com Live’s video content more significantly
this year than ever before,” CNN Vice President of Interactive
Marketing Andy Mitchell told Beet.TV via e-mail. “Politics has been the
primary focus, but we have also done targeted outreach for other live
news events.” The prominent display advertisements today appeared
alongside the NYT masthead; I posted an image of them below.
CNN.com Live, which broadcasts 24/7, is attracting sizable traffic,
CNN.com General Manager KC Estenson told me in an interview at the Beet.TV Online Video Roundtable yesterday, where he was a panelist.
The live channel served 1.8 million streams on a single day–September 1–and CNN.com as a whole serves as many as 180 million streams a month, he says.
In the segment, he also discusses CNN.com’s advertising strategy and the value of its citizen journalist initiative iReport.com.
—Kelsey Blodget, Associate Producer