VIEQUES, PR — Two years after being acquired by Fox for $200mn, true[X], an ad-tech vendor helping advertisers to deliver non-intrusive interactive TV ads, has been awarded for its work.
Awarded work included a commercial for Warner Bros’ Suicide Squad movie, one for auto research site Kelley Blue Book and a cat commercial for an anti-tobacco group – each variously working with other industry partners.
The ads true[X] works on include interactive elements and rewards, currently delivered across properties owned by Turner, Viacom, CBS and ABC. For Sam Amiri, true[X]’s east coast sales SVP, that means “finding ways to be more efficient with consumers’ time.”
“How can an advertiser empower those consumers when they’re watching episodes of their favourite content or listening to their favourite music, in a way that also creates a better experience for the consumer,” he asks, in this video interview with Beet.TV.
The answer is “trying to find a role for advertisers in these experience,” Amiri says.