VIEQUES, PR — The latest cloud in Adobe’s sky is advertising, after the software giant last week launched Adobe Advertising Cloud, combining its Media Optimizer tool with its TubeMogul acquisition.

The acquisition gives Adobe chops in the fast-growing world of video advertising. But what is the watch word for the company as it helps publishers and advertisers reach consumers?

“So often we get enamoured with the technology and the services behind a lot of this,” says Adobe advanced advertising head Art Mimnaugh, speaking in this video interview with Beet.TV.

“But, at the end of the day, we have to deliver a robust a robust experience for the consumer to help drive an engaging experience for the.

“We’re looking at reducing the fiction around authentication – a lot’s happening with making sure that consumers are able to to access the content that they want, not have to go through a lot of different hoops or remember their password.”

This video is part of a series produced at the Beet.TV Executive Retreat in Vieques. The event and series is presented by Videology and 605. For more videos from the series, please visit this page.