With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube, says Adam Singolda, CEO of Taboola, in this interview taped in his Manhattan headquarters on Tuesday afternoon.
With the acquisition of ConvertMedia, the company is adding a robust programmatic platform, Singolda adds.
The price of the acquisition was not announced. Citing industry sources, TechCrunch reports the deal was just under $100 million.
In Cannes last month, we interviewed ConvertMedia CEO Yoav Naveh. Please find the segment here.