VAIL, CO — Whether it’s, Twitter’s Periscope or Facebook’s new live-streaming capability, live video is shaping up to be one of the biggest media trends.

That’s an opportunity for certain publishers, and People magazine is amongst those showing interest.

“It’s all very new at this point. Our approach to live has been opportunistic – trying to zero in on those moments that matter to the pop culture audience,” People Executive Director, Business Development,  Joe LaFalce tells Beet.TV in this video interview. “For the finale of The Bachelor, we had our editor-editorial director Jess Cagle do Facebook Life videos during commercial breaks.”

People is, of course, already producing video, distributed on its own site as well as through platforms like Facebook, Instagram and Snapchat Discover, where it is learning to produce in a vertical format. But live is different.

“What we love about Facebook Live is that it’s the next step in the connection between the audience and the content,” LaFalce adds. “It feels more urgent and more recent. Facebook Live is a really interesting way to celebrate the video experience in a new and fresh way.”


This interview took place at the Digiday Publishing Summit in Vail, Colorado, in March.