Adobe’s Towes Gears Up To Offer Ooyala Cloud Scale

LAS VEGAS — Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime. But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large. Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the […]

 

Adobe Joins Deloitte for OTT Solution for Media Companies

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

 

Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]

 

Adobe’s Towes: How Big Data Can Drive Video

“Big Data” is a topic that has been hot on the lips of many technologists through 2013. But what is it, and what does it mean for online video? Adobe principal business development manager Kevin Towes says analytics tools can be worked on data to better serve both ads and more content itself. “You could […]