SAN FRANCISCO  — Programmatic buying buying has become a “huge component” of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this interview with Beet.TV  The “next big wave” will be dynamic creative advertising tied to the programmatic buy, he says.

We spoke with him last month in San Francisco about emergence of new vertical video formats, innovation in Silicon Valley and the expectations of clients heading to CES next month.

Omnicon recently won the bulk of P&G’s media buying in North America.

This interview is part of our series, the Road to CES, presented by YuMe.  For more clips from the series, please visit this page.