SMG Expands Tech Initiative for London Startups

LONDON – NextTECHnow (NTN), a tech solutions division of SMG which launched in January, is looking to expand into more markets, says Jim Kite, strategic development director for Starcom MediaVest Group. “The starting point is the client and the client brief, and we just want to meet as many startups as possible who can answer […]

 

SMG’s Tech Startup Partnerships Bear Fruit For Brands

LONDON — Back in January, media agency SMG announced NextTECHnow, a program to get closer to UK tech startups that can help bring innovations to brand campaigns. Since then, the programme has been kept somewhat under the radar. But the man who runs it now opens up on the rationale and its early progress. “In the […]