COLOGNE — Despite all the changes and uncertainty in the ad industry in the last decade, Havas CEO Yannick Bolloré observes that his company is seeing a great deal of momentum.
“I think we have the combination of a good strategy … and the right people in the right place,” he says. Bolloré was interviewed by Beet.TV earlier this month at the DMEXCO conference.
In its recent earnings report, Havas reported that revenue was up 19.2 percent in the first half of the year over the same period in 2014.
Bolloré also observes that the shift in how media is consumed is visible just about anywhere you go. He recently took a two-week vacation with his daughters, and the large TV set in their living room wasn’t turned on once.
“It was never on, never. But at the same time, they have never watched [so much] content. So you can see that people are watching content but in a different way, so the TV landscape needs to adapt,” he says.
He also observes that ad agencies should be agents of change that help clients navigate these challenges: “It’s a quite interesting place today to be seated at an advertising agency because you can see the world changing and you’re a key actor.”
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