Fresh from announcing a deal with Associated Press, content recommendation engine Taboola also says newspaper publisher Gannett will adopt its technology to show readers related stories.
The deal, which is a three-year exclusive, will see Taboola suggest next articles to be read by readers of sites including USA Today and will earn Taboola $45 million to $55 million, CEO Adam Singolda tells Reuters.
But Singolda these days is imagining a bigger future for Taboola than providing those below-the-fold links.
“We devoted the first five years to predicting what people want to watch, we expanded to articles and slideshows,” he tells Beet.TV in this video interview. “Now we’re expanding to looking in to other forms of information that exist on the web that we could bring to consumers.
“In the next 10, 20, 30 years, we want to index all of the different pieces of information that are out there – applications, products, people – and think about the things that should be finding us.”
Singolda says he wants Taboola to be “a search engine in reverse”. Its growing customer base deployment represents a network where the content will automatically signpost users to the content they want, without them having to actively search for it, he says.