The Jun Group, a New York-based video ad platform that places ads in custom video players on publisher sites and within mobile apps, has taken its first venture round since being formed in 2005, the company announced today.

The company, founded in 205, has taken some debt financing and is profitable, CEO Mitchell Reichgut tells TechCrunch’s Anthony Ha in this report. This  first round is $28 million.  More on the investment reported by Mike Shields in the Wall Street Journal.

In January at the Beet.TV executive retreat in Fort Lauderdale, we interviewed Reichgut about the growth of his company – particularly in the mobile space.  We have republished that video with today’s news.