One of the major themes of 2015 is viewability, says Erin Kienest, SVP, innovation and activation director at SMG.

“We talk about making our dollars work harder and work smarter, and viewability really is brought to the forefront,” she says.

Marketers not only want their ads delivered to the right audience but also want to make sure those ads are actually being seen.

“They want top of the page. They want premium inventory.”

We interviewed Kienast last week at the Teads Outstream conference in New York.