CANNES – Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with TubeMogul, next month with its first campaigns, says Arun Kumar, Global President, in this interview with Beet.TV
Kumar says that the new platform has been demonstrated to several agency clients during the Cannes Festival.
Plans for the TV platform were announced in May.
Also in the conversation, he speaks about the challenges for agencies and brands to operate in a new landscape of “walled gardens” of programmatic tech stacks.
We spoke with him on Tuesday after his participation in the Rubicon Project rooftop session on automated advertising trends. You can find a transcription of the session up on AdExchanger.
Beet.TV is publishing a series of videos from the event, sponsored by the Rubicon Project. You can find more videos from the series here.