Quantcast is known for helping brands measure their website performance. Now it is also trying to offer “Big Data” services to clients.
“We see consumers in the US around 800 to 900 times a month – we process around 30 petabytes of data every day,” according to company SVP Adrian D’Souza.
“We’re able to predict very well what that propensity of consumers on the web (will be) in response to certain advertisements.”
Eight-year-old Quantcast’s two core products are Measure, giving website owners free stats, and Advertise, supporting real-time ad trade decision-making.
He was interviewed by Beet.TV at the IAB Annual Leadership Meeting.
Beet.TV coverage of the IAB meeting was sponsored by SpotXchange. Please find Beet.TV’s coverage of the event here.