ROI Measurement Proves ‘We’re An Investment, Not A Cost’: AT&T’s Carter

CANNES – While bigger can imply better when it comes to media scale, it doesn’t shield you from challenges like audience fragmentation and the “murkiness” of the digital advertising ecosystem. So while AT&T recently upped its vertical integration game with the acquisition of Time Warner, it’s as enthusiastic as smaller companies to see various industry […]

 

Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More

MIAMI — Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worsening consumer advertising sentiment, plus excitement about a new wave of ad outcomes, may mean the industry is only just beginning. “Most advertising today isn’t relevant,” according to Quantcast CEO Konrad Feldman, […]

 

Quantcast Brings Its Data Play To The Table: SVP D’Souza

Quantcast is known for helping brands measure their website performance. Now it is also trying to offer “Big Data” services to clients. “We see consumers in the US around 800 to 900 times a month – we process around 30 petabytes of data every day,” according to company SVP Adrian D’Souza. “We’re able to predict very well what […]

 

Advertising Is Fueling Big Data: Quantcast CEO Feldman

COLOGNE — Big Data technology is key to the future of advertising – but is also being shaped by advertising itself, says media measurement firm Quantcast’s CEO. “Whilst the term ‘ad-tech’ has been around for a while, that term’s been a bit of an oxymoron – there hasn’t necessarily been that much tech in ‘ad-tech’,” Konrad […]