LAS VEGAS – Television is at another tipping point, says Jeffrey Cole, founder and director of the Center for the Digital Future, a research and policy institute in the USC Annenberg School for Communication and Journalism. Citing HBO’s plans to launch an over-the-top service, Cole predicts television will soon change profoundly – and that content is going to control everything.

“I grew up with the mantra ‘content is king’ – and I think today, content is ‘king-er’ than it ever has been,” he says.

And with the highest quality content being found not in theaters or on network television but in long-form television, all the rules are changing, he says.

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