Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard

MIAMI — New technology means changing priorities. And marketers’ top priority is now being usurped, as new opportunities present new primary goals. That’s according to one ad-tech exec who spends his life talking with brands about the changing nature of their work. “Used to be, marketing was perceived as a cost center and the primary mission was […]


Video Ad Personalization is Here, Eyeview Risicato

FOR LAUDERDALE – While customized display ads, created on the fly for the individual consumer, has become well established, the opportunity for advertisers to customize video advertising has been limited by technology issues.  Those issues have been solved that value to brands is dramatic, says Anthony Risicato, Chief Strategy Officer for Eyeview. Risicato, formerly with […]