FORT LAUDERDALE — Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo, for $640mn, will help it execute.
“It’s been underpenetrated and underserved by the video market over the last couple of years,” Brightroll marketplace SVP and GM Dan Mosher tells Beet.TV in this video interview. “Part of that has been due to lack of measurement tools.
“Advertisers that have been using comScore or Nielsen as their measurement currency haven’t really been able to do it yet in mobile – those solutions are starting to get to market. Yahoo’s mobile focus is going to change the way we go to market.
“They are out there selling to some of the top brands every day – we are going to be a programmatic solution that leads the way for them in to video.”
He was interviewed at Beet.TV’s annual executive retreat.