LAS VEGAS — A just-announced new video series on health innovations presented by a TV news anchor will not be the only foray WebMD makes in to video this year.
Earlier this month, the health publisher previewed “Future of Health with Robin Roberts”, a digital mini-series fronted by the Good Morning America co-host.
It will be “just the first in what should be a significant amount of additional video programming”, CEO David Schlanger tells Beet.TV in this video interview. “We feel the need to focus on video. It’s certainly going to be an emphasis in 2015.”
Schlanger says he wants to syndicate original productions off-site to social media and broadcast TV. And, although FDA advertising rules mean medical advertisements must include lengthy balancing product statements, Schlanger says TV ads’ experience in working to those regulations means they pose no barrier to WebMD’s own video ambitions.
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.