LAS VEGAS — Oculus Rift may have been conceived for playing games, but marketers increasingly view it as a place to communicate messages.

“360-degree, immersive experiences are really starting to explode now,” according to DigitasLBi technology SVP Tony Bailey. He calls virtual reality “a new way of thinking about storytelling”.

“If you’re in beverages and you want someone to take a tour of a plant, the ability to shoot in an immersive way and share that with fans is really interesting.”

Bailey also says Internet Of Things will see momentum in 2015.

He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.

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