LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing.

“We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and times for us to actually use data to be the most relevant we can.”

As people spend increasing amounts of time collecting and studying data, they are realizing, more and more, how liberating it can be from a creative standpoint, says Kabus.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.