Virool, the San Francisco-based video programmatic ad company, which launched in 2012 with a self-service platform for small producers, has expanded its offering to include to big ad agencies, trading desks and brands, explains Brian Danzis, Global Chief Revenue Officer in this interview with Beet.TV
Danzis says that the company serves videos programmatically to a publisher network that includes Forbes, the Mail Online, BuzzWorthy and others. These videos are not in-stream ads, but appear on video players embedded on publisher sites. The content is typically longer form, branded videos.
He joined Virool in September from Videology where he was SVP for Sales.