NAPA, CA  –  The advent of addressable TV, a scenario where by advertisers can deliver their messages to a specific household set-top box,  will bring more advertisers to TV, says Gary Milner, Director of Global Digital Marketing at computer giant Lenovo, in this interview with Beet.TV

While this is notion of addressable advertising is still some years off, it will represent an efficient way to buy media for brands who don’t have the budgets to reach consumers via large TV buys.

In the interview, he also speaks about the evolving role of the media agency and the global rise in programmatic advertising.

We interviewed him last week at the TubeMogul partner conference. For more videos from the event, please visit this page.