Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in this interview with Beet.TV

Since setting videos to autoplay earlier this year, Facebook has seen doubling of video views between May and July, the company reported.   In the same report, it said that about 65% of the video views are on mobile.   Earlier this month, Beet.TV reported exclusively that Facebook passed YouTube in video views on the desktop among users in the U.S.