Ziff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data

PALM SPRINGS, Calif — The publisher whose brands include AskMen, PCMag, Mashable and the Ookla Speedtest service has a clear focus on the tech vertical. But Ziff-Davis doesn’t want to leave its advertisers to rely on off-the-shelf “tech” audience segments to reach their customers. In this video interview with Beet.TV, Ziff Davis Senior Vice President, Strategy and […]


Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech

It may have just bought ad-funded Mashable, but Ziff Davis’ portfolio was already stuffed with tech and lifestyle media brands. So how does the publisher plan to adapt to latest ad-tech trends? In this video interview with Beet.TV, Ziff Davis ad ops VP Michael Irenski explains the company likes to roll up its sleeves. Case […]


Ziff Davis Uses Video To Profit From Facebook, CEO Shah explains

HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor […]


Ad Fraud is Improving but Publishers are Wrongly Taking the Blame, Vivek Shah

PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around  the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of fraud has improved with the efforts of both publishers and the the marketing community. But the problem persists and he feels that […]


Ziff Davis Enjoying ‘Renaissance’: CEO Shah

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the more remarkable turnaround stories in […]


IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. “We’re creating a standard in […]


Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in this interview with […]