The Three Prongs Of Adobe’s TVMM Platform

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. But what is it and what does it do? The new, Videology-connected software aims to help media owners better manage and monetize their ad inventory. Adobe’s Primetime group product manager Jonathan Tabak says there are three elements: “Data – being able to understand your audiences […]

 

Adobe Primetime’s Prime Targets For 2016

FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. So what does the year ahead hold? In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette says the team has three priorities for 2016: “Accelerating TV Everywhere adoption. Today, we’re […]

 

Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.” In […]

 

TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded at IBC Show. “A lot of people are tying that back to the […]

 

Adobe’s Loeffler: Running Video Ads Is Not Enough

COLOGNE — Simply running ads to monetize online video is not enough, according to one figure in the space. “One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV. “This is not the desktop browser anymore. You’re dealing with a very […]