COLOGNE – DMEXCO has reached a new standard, says Sven Weisbrich, CEO, Universal McCann Germany. This year saw much growth for DMEXCO beyond its increased scale and notable attendance figures.

Now on par with conferences like CES, clients, publishers and partners can interact on a business level and discuss ideas on a deep level, Weisbrich says. And there’s great interest to elevate the conference even more.

“We talked a lot about details, about technology, programmatic, platforms, segmentation and intelligence,” he says. “And we feel comfortable with these topics and would like to find out how to bring them together and apply them to a brand.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.