Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity.
Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing pre-roll ads in between text paragraphs.
“I find myself constantly walking down to the editor’s office, saying ‘We don’t have enough inventory!’,” DeMaio says. “It’s very expensive to create a lot of video right now.
“Our chairman Jacob Weisberg was recently in London and saw the Teads platform – he called us immediately because he knew the situation with regard to inventory.
“We’re doing roughly 50 to 70 articles a day at Slate, which equates in to four or five million page views. We’re (effectively) doing four to five million pre-roll video stream. The potential is limitless.”
DeMaio was interviewd by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on “outstream” advertising presented by Ebuzzing & Teads. Please find more videos from that event here.