The booming video advertising segment stands an even better chance of ringing up success on mobile devices than it has on desktop so far. That’s according to one video ad platform boss.

“Seventy percent of the video views we did were on mobile devices,” says Jun Group CEO Mitchell Reichgut.

“The performance is better, counterintiuitively, than the web (because) it takes up the whole screen, buttons are bigger, you’re not competing with chat windows and other things.”

“Brands are only just beginning to catch on mobile video to. By and large, the advertising economy in mobile ads has been app installs.”

Reichgut was a panelist at the recent Beet.TV summit on branded content, interviewed by Furious Minds CEO Ashley J. Swartz. You can find additional videos from the event here.