SAN FRANCISCO –  The big growth of  “TV Everywhere,”  meaning the authenticated  viewing of  TV programming on digital devices by cable and satellite consumers, is creating expanded video viewing and new opportunities for advertisers, says Beet commentator Ashley J. Swartz, in this wrap-up of the TV of Tomorrow conference in San Francisco.

Adobe has  reported that one-in-five cable and satellite customers access content via TV Everywhere.

You can find more videos of our coverage here.

Disclaimer:  Beet’s coverage of the TV of Tomorrow conference was sponsored by Adobe Primetime.

 

 

Beet Coverage of TV of Tomorrow SF '14, Presented by Adobe Primetime