Mondelez,the giant consumer packaged good company, know for its Oreo brands and other popular products, is in an ambitious program with TubeMogul to buy video media programmatically, according to this report in Adweek. The program is being implemented in collaboration with Mondelez’ global agency MediaVest.
Recently, we spoke with TubeMogul CEO Brett Wilson about the opportunities for brands to manage video ad decisioning in various scenarios. We have republished that video today.
Update from Cannes:
The Mondelez program will likely be discussed here later today at a roof-top event on programmatic video advertising presented by TubeMogul and SpotXchange