CANNES, France – Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 percent, coming from mobile, says Erin McPherson, Chief Content Officer of Maker, in this interview with Beet.TV
This amount of mobile consumption is higher that the 40 percent that YouTube ascribes.
Maker was purchased by The Walt Disney Company earlier this year in a deal worth between $500 and as much as $900.
We spoke with McPherson at the Cannes Lions Festival earlier this week.
Please find all our videos from Cannes published right here.