LOS ANGELES — Here at the 4A’s annual meeting, Collective, the New York-based digital advertising technology company, and media agency Zenith, have debuted a TV analytics tool that provides TV planners with data to plan linear television ad buys.

The alliance was announce in July.

For an overview on the product and its introduction, we spoke with Justin Evans, Chief Strategy Officer at Collective.

 

4A's Leadership Conference with SimulmediaTagged