“The year of mobile.” It’s become a pretty hackneyed digital media forecast. But, in 2013, for digital video, it came true, says Brightcove media and broadcast CTO Albert Lai.

“In 2013, we saw a lot of our customers say that the majority or near-majority of their customer base were coming from mobile apps versus desktop,” Lai tells Beet.TV. “That is a pretty fundamental shift.

“Our customers really need to think of their users as a mobile audience. They’re not sitting in front of their computer at work – they could be sitting outside in the backyard watching on a mobile.

“They have to design for mobile first.”

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