As part of its digital expansion this year, Conde Nast has launched its magazine channels via Roku, says Fred Santarpia, Chief Digital Officer for Conde Nast, in an interview with Beet.TV. The channels for GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com went live last month on the over-the-top service with more than 600 episodes between them, he tells us.
The Roku partnership comes on the heels of rapid growth in digital. Conde Nast Entertainment launched its online video properties earlier this year, and is now ranked in comScore’s top 25 online video companies and is also the fastest growing player in the comScore top 50 Video Properties category. The media company syndicates its video programming to YouTube, Yahoo, Dailymotion and AOL, and adds about 30 to 40 new episodes each week. To bring well-known brands into video, partnering with portals was vital, Santarpia says. The Roku deal is the first living room experience for the properties. “We’ve created an orginal programming slate for each channel that we take to the marketplace and distribute across multiple endpoints,” he says.
The content ranges from short form to long form, from scripted to reality to episodic, Santarpia says. The focus for 2014 will be migrating into branded content, he says. Conde Nast will also launch additional brands in 2014, expand its distribution footprint, and experiment with new programming formats.
