Conde Nast Hits Total Programmatic In Digital & Analog: VP Adlman

After programmatic ad-trading technologies have begun facilitating so much of the digital display advertising online, and have made in-roads to channels like online radio, some voices have started to wonder whether programmatic could, one day, power all media – online and off. For one publisher, that day may already have come. According to Conde Nast […]

 

Condé Nast’s Jim Norton Traces The Publisher’s Video And Film Evolution

Not that long ago, the only presence Condé Nast might have had on Netflix was when a Sex and the City character was reading an issue of GQ or Vanity Fair. Now the publisher has its own Netflix production recently green-lighted for a third season. It’s all part of the evolution not only of Condé […]

 

Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton

Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]

 

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

 

Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong

LAS VEGAS – While advances in targeted digital media advertising have become increasing powerful, the creative side of has become “anemic” – and needs to be addressed, says Tim Armstrong, Chairman and CEO of AOL, in this interview with Beet.TV We spoke with him last night at CES about advertising and the big year of […]

 

Vice, Digitas take “Best in Show” at NewFronts, Beet Commentator Ashley Swartz

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

 

Conde Nast Moves into the Living Room with Roku

As part of its digital expansion this year, Conde Nast has launched its magazine channels via Roku, says Fred Santarpia, Chief Digital Officer for Conde Nast, in an interview with Beet.TV. The channels for GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com went live last month on the over-the-top service with more than […]