The New York Times, which recently put all of its news videos outside of its metered payment package, plans to make “significantly more” video to boost advertising income – after both digital and print revenue fell during Q2.

“The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is so great that we think the chance we have to grow our share of the video ad market is large indeed, even if rates over time, come down,” AdAge reports CEO Mark Thompson as saying during the quarterly analyst call.

Until now, AdAge says: “It has only attached advertising to some of its web video, though. Video reports on certain breaking news events — such as events surrounding the Boston bombing and the selection of the new pope — have largely been off limits to advertisers.”

Beet.TV spoke with NYT video content development director Rick Berke in May during this video interview (republished here today), when he said the publisher had done plenty of documentaries but now wants to do “more focused video news programming”.