Social News Distribution At NYT’s Forefront: Poorsattar

FORT LAUDERDALE — The New York Times wants to make a bigger deal out of getting its stories out to users of social networks. Last year’s leaked NYT Innovation Report flagged challenges with building audience using social, including insufficient use of Twitter by reporters and a Facebook account being run by commercial, not editorial, staff. […]

 

New York Times Plans Branded Content In Video

VIEQUES, PR — The New York Times’ recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewers of its video content. “A brand could sponsor one of our bigger editorial offerings – Dealbook or Bits, 36 Hours, Corner Office,” says NYT video GM Rebecca Howard. “Those […]

 

NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts

LAS VEGAS — The New York Times’ web redesign on Wednesday opened the site up to paid articles from sponsors – but a distinction will always be clear and the publisher wants only “sophisticated” examples of the format including video, the exec in charge tells Beet.TV. “We are going to give marketers a platform to […]

 

NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

The programmatic ad-targeting techniques that are making waves in display advertising are commonly associated with low-value ad inventory. But The New York Times, a top-tier publisher which started selling some of its ads programmatically in May, doesn’t see it that way. “We’re set up a little differently from a lot of other publishers,” the Times’ […]

 

The New York Times Goes All-In With Programmatic

When Matt Prohaska joined The New York Times as programmatic advertising director in May, it was clear The Gray Lady intended to open up her ad inventory to newfangled programmatic ad bidding technology. Now that process has started in earnest. “In the last few months, we’ve directly engaged our sales force and integrated programmatic in to […]

 

The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales

The New York Times, which recently put all of its news videos outside of its metered payment package, plans to make “significantly more” video to boost advertising income – after both digital and print revenue fell during Q2. “The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is […]