Simulmedia Opens Access to TV Marketing Campaign Reports

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this interview with Beet.TV.

The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, and cost performance from more than 100 national advertisers across recent TV campaigns, he says.

The overarching mission with the opening of the database is to bring more efficiency and less waste to TV marketing through a better understanding of what’s working. Throughout the year, Simulmedia expects to open even more of its site for use of its TV media planning tools, as well as reporting and measurement.

Also in the year ahead, Morgan says Simulmedia is aiming to scale its real-time service for the advertisers who need instant awareness and optimization for their TV campaigns. For more insight into Simulmedia’s new tools and growth plans for 2013, please check out this video interview.

By Daisy Whitney on July 1, 2013July 2, 2013 @daisywhitney

Recent Videos

Commonality Of TV Audience Segments Will Ease Buying Friction: Nielsen’s Abcarian

Because there is no fluidity of audience-based television buying to insure a common, consistent definition across buyers and sellers, friction is the byproduct. “And I think that’s what’s going to drive frictionless buying. Education and a common language so that everyone is speaking against that common building block,” says Nielsen’s Kelly Abcarian. The SVP of […]

dataxu’s TotalTV Linear-Digital Solution Powering Hearst Anyscreen Platform

There’s “a huge market opportunity” in local television for dataxu, whose TotalTV linear-digital audience offering is powering Hearst’s new Hearst Anyscreen platform, says dataxu’s Mike Baker. Hearst’s TV footprint spans 39 states where the company is now selling connected TV in conjunction with the same linear audiences for local TV, the Co-Founder, President and CEO […]

Xandr’s ‘Perfect Storm’ Of Opportunity For Brand Relevancy: L’Oreal’s McHugh

SANTA BARBARA, CA – Short consumer attention spans don’t surprise L’Oreal’s Nadine Karp McHugh. What’s she’s interested in seeing is how AT&T’s new Xandr unit can help brands achieve relevance in their value exchanges with those consumers. “I think that competition is always a good thing, and I think that this new offering at Xandr […]

Relevance Depends On Data & Identity: TransUnion’s Spiegel

SANTA BARARA — Is relevance still… relevant? For years, marketers have talked about reaching a point in the advertising ecosystem where they can know so much about their audiences that they can craft and customize the most precise messages and content for consumers. That is still the hope, but getting there is going to take […]

NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure

From its roots aggregating spot cable television buys for advertisers, NCC Media has learned how to “rationalize the irrational.” This will certainly come in handy as it expands beyond linear TV into digital. “Historically, we were seen as just an ad rep organization and what we’re trying to do is build adtech underneath it that […]

Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio

The last few years saw an explosion in the use of data sets bought from third-party organizations for ad targeting. But, in 2018, brands can use their own marketing data to target ads, too. In this video interview with Beet.TV, Nielsen EVP, Advertiser Direct & Marketer Cloud Damien Garbaccio observes three trends affecting brands: “Brands are […]

NCC Converges Data From Charter, Comcast & Cox While Adding OTT Inventory

To create what it calls “the largest data set in television,” NCC Media is converging the linear TV and digital data of its three owners—Charter Communications, Comcast and Cox Communications—as it broadens its inventory offering beyond local avails to OTT. One major advance is that NCC is marrying set-top box data showing content consumption and […]

Simulmedia’s Morgan On Xandr: It’s All About The Partnerships

SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]

Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli

SANTA BARBARA, CA – The biggest play for AT&T’s new Xandr unit is the marriage of high-quality content with technology and its satellite delivery system for addressable television, according to Horizon Media’s Dave Campanelli. “Theoretically, they are the first ones to put it together,” says Campanelli, who is EVP, Co-Chief Investment Officer for the media […]

Technology, Immersive Television At ‘An Intersection And A Crossroads’: Amnet’s Muldoon

SANTA BARBARA, CA – With the rebranding of AT&T’s Xandr on the heels of the acquisition of AppNexus, brand engagement can become more of a reality in the eyes of programmatic veteran Art Muldoon. “Having worked with AppNexus since 2010, we’ve really seen the evolution of programmatic turn into a people-based marketing endeavor,” says Muldoon, […]