CANNES — Getty Images’ evolution from static to moving images is happening at pace in the digital age.
“We have around 1.5 million video clips currently on our site,” company Christian Toksvig told Beet.TV in this video interview. “We are adding something like 10 to 20,000 a month at the moment from our own and our partners’ productions.
Getty Images formed in 1995 and is best known for syndicated still photographs. But, like rival stock photo agencies, Getty has lately branched out to offer multi-media.
“There’s a lot more demand for video, especially on the web,” Toksvig said. “That demand is driving our supply.”
Toksvig was speaking to Beet.TV during last month’s Cannes Lions advertiser conflab, where Getty sponsored the Young Lions award, in which budding creatives race against the clock to produce a hot campaign.
For more on Getty’s ambitions, also see Forbes’ interview, in which Toksvig says: “We’re the Amazon of content.”