Cannes Lions

Artificial Intelligence Technology Poised to Rock Ad Business: PHD’s Cooper

CANNES —  Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahead, says Mike Cooper, CEO Worldwide of PHD, in this interview with Beet.TV.  “In ten to fifteen years time, artificial intelligence will take decisions out of our hands about…

‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R’s global CEO David Sable says the “digi-babble” and “BS” about data is missing something. “Data’s not new,” Sable tells Beet.TV in this video interview. “Thirty years ago, we all grew up using data. Today,…

Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

LONDON — The upcoming Cannes Lions festival’s debut track for creativity in the booming segment of advertising technology has attracted 845 award entries in its first year. Ahead of the iconic festival starting June 21, a record total 40,133 award entries have been submitted. Lions Innovation, which will see data, technology and creativity intersect, has…

Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a program to let advertisers buy at-scale ads in digital audio platforms, including both big…

Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing…

Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability and digital envy are…

SMG Eyes Virtual Reality Tech, Dynamic Storytelling

CANNES, France — New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in…

Marketers Look for New Video Innovations, Havas Exec Says

CANNES, France —  As video becomes more ubiquitous in brand arsenals, marketers are hunting for ways to innovate in their video content, says Rori Duboff, Global Head of Strategy at Havas, during an interview with Beet.TV about video at Cannes. That could range from partnering with established or emerging artists…

OMD Chief: Global Brands Have Different Perceptions of Video

CANNES, France — Brands from around the world still have different perceptions of video and how it fits in the media mix, says Mainardo De Nardis, CEO of OMD Worldwide, during an interview with Beet.TV about video at Cannes. “We had a meeting with some clients from Latin America, including…