MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the tablet environment, in-app ads have higher brand recall than in-browser tablet ads, he says.
“We looked at whether the tablet is the ultimate video viewing experience. A lot of the details of that research will be coming out over the next three to four weeks,” he says. The study follows one that YuMe and IPG conducted a year ago that analyzed ad effectiveness across screens. In addition, YuMe recently partnered with Decipher to study mobile video habits and found that most smartphone video consumption occurs in the home.
For more insight into how digital and TV campaigns are working together, check out this video interview.
IPG Mediabrands hosted a panel organized by YuMe at a villa in the hills above Cannes.